- Publisher: American Marketing Association
- ISSN: 07439156, 15477207
- SJR: 3.263
- Journal Quartile: Q1
- Indexing: Scopus, UGC
- Open-Access: No
- Country of Publication: United States
- H-Index: 85
- Publication Area: Business and International Management (Q1); Economics and Econometrics (Q1); Marketing (Q1)