- Publisher: American Marketing Association
- ISSN: 15477215, 1069031X
- Journal Impact Factor: 4.2
- SJR: 1.683
- Journal Quartile: Q1
- Publication Language: English
- Indexing: Scopus, Web of Science, UGC
- Open-Access: No
- Country of Publication: United States
- H-Index: 110
- Publication Area: Business and International Management (Q1); Economics and Econometrics (Q1); Marketing (Q1)