- Publisher: Taylor and Francis Ltd.
- ISSN: 17593948, 02650487
- Journal Impact Factor: 5.9
- SJR: 2.914
- Journal Quartile: Q1
- Publication Language: English
- Indexing: Scopus, Web of Science, UGC
- Open-Access: No
- Country of Publication: United Kingdom
- H-Index: 86
- Publication Area: Communication (Q1); Marketing (Q1)