A Springer Journal titled Future Business Journal has announced a Call for Papers for a special issue related to Agentic AI in Marketing.
The title of the Special Issue is Agentic AI in Marketing: Delegated Consumer Agency, Brand Stewardship, Algorithmic Contestability, and Sustainable Market Value.
The special issue focuses on the growing role of generative AI and agentic AI in marketing.
Researchers working in marketing, artificial intelligence, information systems, management, consumer behavior, digital commerce, and related areas are invited to submit original research.
See also: ICSSR Call for Papers for a Special Issue on India Demographic Shift
Special Issue Details
| Particular | Details |
|---|---|
| Special Issue | Agentic AI in Marketing |
| Participating Journal | Future Business Journal |
| ISSN (Electronic) | 2314-7210 |
| ISSN (Print) | 2314-7202 |
| Submission Deadline | 17 May 2027 |
| Open Access | Yes |
| Article Processing Charge | Free Open Access Publication |
| Journal Impact Factor | 3.7 (2025) |
| 5-Year Journal Impact Factor | 4.1 (2025) |
| Submission to First Decision | Median 10 days |
Key Research Themes
The special issue welcomes research on a wide range of topics related to agentic AI and marketing, including:
- Agentic AI and delegated consumer agency
- Redistribution of marketplace decision rights
- AI-mediated personalization and behavioral targeting
- Synthetic persuasion and commercial steering
- Consumer vulnerability and digital inclusion
- Algorithmic discrimination and marketplace fairness
- Agentic AI across customer journeys
- AI in omnichannel and phygital service environments
- Brand-controlled, platform-controlled and consumer-controlled AI agents
- Brand authenticity and AI anthropomorphism
- Emotional sensitivity in AI-mediated interactions
- Multi-agent market ecosystems
- Autonomous brand–consumer negotiation
- Agentic AI in retailing and services
- Agentic AI in healthcare, tourism and luxury markets
- Agentic AI in B2B services and quick-commerce platforms
- Sustainable customer experience
- Responsible AI innovation
- AI-enabled value co-creation
- Consumer autonomy and preference fidelity
- Decision authorship and algorithmic contestability
- Trust calibration and automation bias
- Over-delegation and verification behavior
- Post-error reliance on AI agents
- Autonomous customer-journey orchestration
- Predictive service intervention
- Agentic relationship management
- Machine-facing branding and algorithmic legibility
- Brand discoverability in AI-mediated marketplaces
- Agent-to-agent commerce
- Automated price discovery and dynamic negotiation
- Algorithmic market coordination
- New behavioral theories and computational methods for agentic marketing
- Consumer well-being, brand value and market legitimacy
Submission Deadline
The submission deadline is 17 May 2027.