The Indian Institute of Management Shillong (IIM Shillong) is inviting researchers to attend the 6th International Marketing Conference (iMarC 2027).
The conference will be held on 1–2 February 2027.
The International Marketing Conference (iMarC) is IIM Shillong’s annual marketing conference that brings together scholars, practitioners, and policymakers to discuss emerging trends, innovative strategies, and contemporary challenges in the field of marketing.
This year, the conference theme is “Marketing for the Future: Merging Mission, Metrics, and Manifestation”.
| Details | Information |
|---|---|
| Conference Name | 6th International Marketing Conference (iMarC) |
| Organized By | Indian Institute of Management Shillong |
| Theme | Marketing for the Future: Merging Mission, Metrics, and Manifestation |
| Conference Mode | Offline |
| Conference Dates | 1–2 February 2027 |
| Venue | IIM Shillong, Meghalaya, India- 793018 |
Call for Papers: International Conference on Computing Innovations for Sustainability
Call for Papers
Researchers and industry professionals are invited to submit extended abstracts or full papers related to the conference theme and subthemes.
Conference Subthemes
- Digital, Data-Driven & AI-Powered Marketing
- Consumer Behavior, Psychology & Customer Experience
- Personalization and Customer Engagement
- Social Media, Content & Influencer Marketing
- Marketing Analytics and Decision Sciences
- Sustainable and Ethical Marketing
- Omni-channel and Retail Transformation
- Direct-to-Consumer (D2C) Marketing
- Branding, Communication and Storytelling
- Celebrity and Virtual Endorsements
- Healthcare, Education, Tourism and B2B Marketing
- Mobile, Voice and Conversational Marketing
- Innovation and Future of Marketing
- Customer Data Privacy and Trust
- Global and Cross-Cultural Marketing
- Emerging Technologies in Marketing
- Neuromarketing and Advertising Technology
- ESG and Purpose-Driven Marketing
- Social Commerce and Digital Marketplaces
Important Dates
| Particular | Date |
|---|---|
| Submission of Extended Abstracts/Full Papers Starts | 10 May 2026 |
| Last Date for Submission of Extended Abstracts/Full Papers | 10 November 2026 |
| Notification of Acceptance | 10 December 2026 |
| Last Date of Registration | 20 December 2026 |
| Pre-Conference Workshop | 30–31 January 2027 |
| Conference Dates | 1–2 February 2027 |
Publication Opportunity
All accepted abstracts will be published in the Book of Abstracts with an ISBN number.
Moreover, selected conference papers will also be published in the IIMS Journal of Management Science.